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Dollar General

Being on DoorDash, Dollar General is the perfect “one-stop-shop” for affordable and name-brand products. This campaign breathes life into Dollar General and markets it to a new TA of Gen Z.

Email blast and in-store materials letting individuals know about Dollar General's partnership with DoorDash.

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Creation of "swag" that gives Dollar General a presence in pop culture.

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Social media presence and brand voice.

This student project has no affiliation with the brand name and the artwork on display is solely for educational purpose.

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